MCB Auditorium, Academic Block, LUMS
The Pakistan Tobacco Company (PTC) is coming to LUMS with the Battle of Minds (BoM)!
BoM is a global business pitch competition designed to empower early-career talent and recent graduates. This is a fantastic opportunity for students to make a difference in the world with their unique, fresh perspectives and potentially secure employment opportunities at BAT.
This year, we’re challenging participants to drive innovation in the Well-being and Stimulation Industry. Well-being and Stimulation covers products that consumers seek to help them manage their daily well-being. Think beyond energy gums and soothing shots—the possibilities are endless!
Here are the exciting challenges for BoM 2024:
• Product Revolution: Develop a revolutionary food or beverage brand using unexpected ingredients to replace caffeine, sugar, and more
• AI Revolution: Disrupt through technology by creating an AI-powered tool to source, generate, and validate new product ideas
Eligibility:
• Undergraduate students – All semesters
• Graduate students – All semesters
• Alumni with up to 5 years of experience
Stay tuned for more details and let’s get ready to innovate!
The last date to apply for Battle of Minds is October 12, 2024. To apply, click here.
To sign up for more updates, fill out this form.